Ideas for Writing Your Website Content

You will find that preparing your website’s content takes a considerable amount of time and work. It is far from an easy task for you to develop the right unique words that will keep the interest of your online visitors. However, this is the most important part of designing your website and the key to having a successful placement in the search engines. It’s not about just building an appealing website nor about all the hidden things that many online marketing companies will make you believe is the key to a popular website. Your content and visitor experience is what will help in determining how successful your website can become.

J.E.M. Business Solutions firmly believes that you (the client) are the best and only person who can determine what information is best to say on your website. We are not familiar with every industry, so we do not provide standard content. Below are a few ideas and tips that could help you in putting your content together.

General Questions:

  • Give reasons why your business clearly beats the competition?
  • What is your unique selling position (USP)?
  • What does your company do?
  • How does your business and products benefit your target audience? What are the needs your business satisfies for your customers?
  • What can your business offer your visitors? What’s in it for them? How can you help them?
  • What problems do your target audience have that your business can solve?
  • What is your vision for the website? What do you want your website to accomplish?
  • How will your visitors interact with your website? What do want to provide them with?
  • What are the specific short-term goals for your website (i.e.: in the first year reduce customer service workload, generate more sales, etc.)?
  • What are the specific long-term goals for your website (in the first year and up)?
  • How do you see the website and offline business working together? What are the weak points of each ad the strong points that can be exploited?
  • What words or images will impart those needs? What analogies can be used to explain offers in simple and understandable terms?
  • Do you have a business slogan or catch phrase? How will you use it to your company’s advantage on the website?
  • Consider the features of your products and/or services. List their strong points.
  • Consider including unique content on your site. Since most surfers are seeking information, the best sites are those that become hubs and portals. A site that contains large amounts of information (nor readily available elsewhere) directly related to the product or service being sold may be far more successful than one that only offers a product or service.
  • What can be done to add value to your product(s)/service(s)?

Questions for Musician(s) Bio(s):

  • Information that describes yourself, individuals in a group as well as the group as a whole
  • Will you be going on tours or having local appearances? Have you already started? If so, when, where and how did it go? Will you be selling tickets online?
  • What’s the craziest thing that’s happened on tour or at a party/event?
  • Will you have any live events? Do you want these events to stream online?
  • Will you be allowing party/event bookings? If so, what party/event, when, where, and how did it go?
  • Have you already released an album? Name(s), date(s)/year, and estimated amount sold?
  • How to do want your music to be purchased? CDs only? Online via iTunes, Spotify, Amazon, Google Music, etc.?
  • Have you performed with another popular local or professional musician? Who, when, were, and what exactly was the collaboration

Content and/or Pages to Consider:

  • Photos
  • Brochures
  • Business Cards
  • Flyers
  • Press Release
  • Price Lists
  • Frequently Asked Questions
  • Shipping and Handling Charges
  • Warranty Policies
  • Privacy Policies
  • Return Policies
  • Guarantees
  • Client/Consumer Testimonies
  • Endorsements from Reputable Sources
  • Credits
  • Biographies
  • Forms
  • History
  • Education (Certifications and Degrees)
  • Industry Recognition Awards and Certificates
  • Case Studies
  • Transcripts from Interviews

E-commerce Information:

  • Terms and Conditions
  • Return Policy (see below for an example)
  • Shipping Information (see below for an example)
  • Sales tax rates for online
  • Online Privacy Policy
  • Online payment options
  • Wholesale policies and additional costs that could affect what you charge your consumers

Return Policy Example

If you’re not completely satisfied with your purchase, you can return merchandise within 3 days. To receive full credit, all returned merchandise must be in the same condition as when purchased and completed with all accessories, instructions, unopened original box and packaging. Merchandise not meeting these requirements will not be accepted for return. Management at its sole discretion may accept for return merchandise not meeting these requirements subject to 20% charge plus a charge for missing parts. THERE WILL BE ABSOLUTELY NO REFUNDS OR EXCHANGE ON SPECIAL ORDER ITEMS. Returned checks are subject to $28.00 surcharge.

Shipping Information Example

All orders are shipped by priority mail. We provide free shipping on any order over $50 within the United States. There will be a $1.95 shipping charge for all orders less than $50. Most orders are shipped out within 48 hours after receiving an order. We accept payments by all major credit cards. PayPal, money orders, and by telephone. All jewelry is shipped in a gift box.